PlaySight

Powering PlaySight: Bernardo Bachino

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Want to learn what it is like to work at PlaySight? Read on!

We’re going to spend the next few months talking to members of the team about their backgrounds in sport, what they do at PlaySight, and much more. We’re always on the lookout for the next star to join our team, so don’t forget to check our careers page for the latest openings.

This week, we hear from Bernardo Bachino from our European team.

Tell us a bit more about your background before joining PlaySight.

Bernie: I studied and played tennis in the US, at Jacksonville State University, where I graduated with a Business Degree. I have been coaching tennis for over 10 years, and in addition to PlaySight, I am a partner at BASE Tennis (our tennis academy in Germany) and BASE Edge. Currently, I am studying for my Master’s in Digital Marketing at IE University in Madrid.

Powering serves on the SmartCourt.

What sports did you play growing up?

Bernie: Tennis my whole life. A bit of a trial in football (soccer) but growing up in Brazil, I quickly realized tennis was where I found more success. I played tennis on a scholarship in the US at Auburn University and then transferred to Jacksonville State University where I got my Business Marketing degree and was a two-time NCAA OVC Conference Champion.

What attracted you to working at PlaySight? 

Bernie: The ability to join my passions for marketing and business, technology, and sports, mainly tennis. At PlaySight I truly have the best of all areas of interest intertwined. 

What is your role at PlaySight?

Bernie: Mainly sales, but also heavily involved in marketing,  product implementation and account management, mainly on countries where there is a language barrier I can help gap, such as Spain, Germany and Portugal.

Favorite athlete of all-time?

Bernie:Roger Federer and Ayrton Senna.

Favorite team and sport?

Bernie: Favorite team is Gremio (the football club from my hometown) and favorite sports are tennis and MMA.

What is the best part about working at PlaySight?

Bernie: Being in a fast-paced, international and sports-tech environment. Getting the possibility to synergize and learn from the best sports programs and people in the world on a daily basis has been rewarding as well.

What is your favorite experience so far during your time at PlaySight?

Bernie: Meeting one of my childhood idols and discussing PlaySight (actually landing a sale) with him at his own academy. He was a former French Open winner and #1 in the world during my teenage years and his name is Juan Carlos Ferrero.

Finish this sentence – in five years, PlaySight will…

Bernie: Become one of the main VOD & live streaming providers in all of sports.

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