PlaySight and Stick & Ball TV Announce Partnership

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TEL AVIV, ISRAEL (August 3rd, 2021) PlaySight Interactive (, a leading global sports video technology platform, is thrilled today to announce its latest partnership with Stick & Ball TV (, the leader in world-class training, lifestyle and live streaming content from the diamond sports – baseball and softball. Through this partnership, PlaySight’s portable and fixed video platform will be introduced to teams, organizations, players and leagues throughout both sports by Stick & Ball TV, starting with the youth travel segment.

PlaySight’s Smart sports AI connected camera platform is used daily by teams across the MLB, collegiate and prep baseball, and leading academies and facilities such as IMG Academy, USA Baseball, LakePoint Baseball and Ripken Baseball. Recently, the company has also partnered with 6-4-3 Charts to serve the collegiate markets as well. With a mission to educate, empower and elevate, Stick & Ball TV provides access to exclusive coaching, training and lifestyle content on its platform, for athletes, parents and coaches.

“Our new partnership with Stick & Ball TV builds on the momentum we have created over the past few years throughout baseball and softball,” said Scott McMeekin, VP at PlaySight. “SBTV has built the industry-leading platform for performance, training and lifestyle content, and our technology is perfectly suited to slot in and provide the video layer – for both live and on demand content, from games, practices, coaching clinics and more – to take their offering to players, parents and coaches to new levels.”

“PlaySight has made significant investments in their diamond sports technology solutions and we are excited to be positioned as a key go-to-market partner for baseball and fastpitch softball,” said Jeremy Harrell, Stick & Ball TV Co-Founder and CEO. “The new partnership equips our media services team with the latest in AI connected camera and streaming technology. This greatly enhances the level of bespoke player development solutions we can deliver to our partners, and to the diamond sports market as a whole. We have tremendous alignment on our mission – To deliver best-in-class player development and media solutions to the diamond sports community.”

“Our origins as a company are in performance development for today’s young athlete, and we’re thrilled to be helping Stick & Ball TV carry that mission forward in these sports,” said Chen M. Shachar, PlaySight Co- Founder and CEO.

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