Intercollegiate Tennis Association and PlaySight Extend Partnership

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Tempe, AZ – April 16, 2024 – It is with great pleasure that the Intercollegiate Tennis Association (ITA) announces today a partnership extension with PlaySight in which PlaySight will continue to be an Official Live Streaming Partner of the ITA.

Building on an alliance that dates back to 2015, the ITA and PlaySight have continued to push the boundaries of live-streaming within college tennis and this partnership extension ensures that one of the industry leaders within our sport continues to have a strong relationship with college programs and fans of the sport across the country.

Trusted by over 100 college programs already, PlaySight has cemented itself as a premier live-streaming solution for programs at every level of our sport as PlaySight cameras can be found at NCAA Division I, Division II, Division III, NAIA, and JUCO programs today. 

“Personally, and on behalf of the coaches, players, and fans of college tennis, I want to express my appreciation to PlaySight for its continuing commitment to democratize sports technology and its work to promote our sport through technology, including creating new experiences for how tennis can be produced for increased engagement,” said ITA CEO, Dr. Timothy Russell. “As PlaySight continues to evolve from high-end analytics to new live stream and multi-angle broadcast capabilities, including condensed match highlights, our sport is elevated. All friends of college tennis will benefit from PlaySight’s new offerings.”

In recent years, PlaySight has enhanced its services to become more than just a live-streaming solution for programs. Currently, PlaySight offers live scoring integration with apps such as iOnCourt and offers detailed match analytics with data tied to video.

With the launch of PlaySight GoMobile in recent years, the flexibility that programs now have when it comes to live streaming has never been greater. Still maintaining their industry-leading quality, these GoMobile cameras are a perfect fit for any program looking for a quick, easy, and high-quality broadcasting experience – on or off campus. 

“We are thrilled to announce the extension of our partnership with the ITA,” stated PlaySight CEO, Chen Shachar. “Since 2015, PlaySight has been at the forefront of transforming coverage of collegiate tennis at all levels. This continuation underscores our commitment to innovation and serving the tennis community. Together with the ITA, we are excited to push the envelope, bringing unparalleled coverage and coaching tools to programs and fans across the college game.”

If you are interested in learning more about what PlaySight can offer your program or facility, check out the PlaySight partner page on the ITA website or send your inquiry directly to the PlaySight team by emailing

About PlaySight

PlaySight powers champions – since entering the collegiate tennis market in 2014, PlaySight has powered the last 16 out of 18 Men’s and Women’s Division I National Champions. Selected twice by Fast Company as one of the top 10 Most Innovative Companies in Sport, PlaySight is powering the next generation of broadcast, instant replay and player development through its Smart sports AI and connected camera technology platform. The AI video technology is installed on thousands of tennis courts throughout the world including at the USTA National Campus, IMG Academy, Stanford, UVA, Texas, Wake Forest and others. PlaySight tech is also used across every level of sport – from 30 NBA/NHL/MLB /WNBA organizations to hundreds of colleges + universities and leading federations across the globe.

About the ITA

The Intercollegiate Tennis Association (ITA) is the governing body of college tennis and a coaches association, both an advocate and an authority for the sport and its members. The ITA is committed to serving college tennis and returning the leaders of tomorrow while promoting both the athletic and academic achievements of the collegiate tennis community. The ITA, founded in 1956, is comprised of more than 2,000 men’s and women’s varsity tennis teams representing more than 1,250 institutions, while administering numerous regional and national championships, and the ITA/Tennis Point College Tennis Rankings for 20,000 college varsity student-athletes across five levels of play. The ITA also bolsters an industry-leading awards program for players and coaches to honor excellence in academics, leadership, and sportsmanship. Keep up with all of the excitement around college tennis by visiting and following the ITA on Facebook, Twitter, Instagram, TikTok, and LinkedIn.

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