Tel Aviv, Israel / Zürich, Switzerland (November 21, 2019) – Swisscom and PlaySight Interactive are thrilled today to share the news about this groundbreaking new technology partnership in tennis. With its Asport initiative, Swisscom aims to digitize amateur and professional sport, offering athletes, coaches and the greater sporting community in Switzerland access to pro-level performance and broadcast video technology. Powered by PlaySight’s automated video production and the Asport video platform, athletes, coaches and fans will soon be able to experience games and training sessions live and on demand anytime and anywhere.

“We are very pleased to add PlaySight as a highly-regarded technology partner in this field. Their tennis experience and technology is particularly unique, and their platform has been tested and proven by the best in sport worldwide.”

PlaySight is joining Swisscom as the exclusive technology partner for tennis. PlaySight will help to build out a specific AI solution for broadcasting and intelligent automated highlights, provided to Swisscom through the Asport OTT video platform. Together, Swisscom and PlaySight will be creating a comprehensive product portfolio for different needs and requirements.

“We are very pleased to add PlaySight as a highly-regarded technology partner in this field. Their tennis experience and technology is particularly unique, and their platform has been tested and proven by the best in sport worldwide,” said Sven Bethke, the CEO of Swisscom Event & Media Solutions. “We are convinced that our joint product will enrich the Swiss market and we look to build on this partnership in the future.”

With its Sport OTT and content management platform, Swisscom Asport has created an open and central hub for the video sector, enabling efficient camera systems and to manage, publish and monetize sports videos. Together with selected partners, Asport offers the entire process from automated video production to analysis and data tracking for different sports and various needs as well as budgets.

“The goal of Asport is to satisfy a clear customer need, using the best technology and products to add value to their lives. In order to become the most recognized video provider in the sports sector, you need strong partners with a proven track record globally,” said Stefan Schneider, Head of Swisscom Asport. “This is exactly what PlaySight offers us, and we are very pleased to begin this exciting partnership together.”

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