Boston, MA, September 18, 2025 — PlaySight is thrilled to announce a strategic collaboration with Microsoft focused on advancing generative AI innovation in racquet sports. This collaboration marks a pivotal moment in our journey to redefine how athletes and coaches engage with performance data.
Through this collaboration, PlaySight will integrate Generative AI into its platform to deliver smart, personalized insights based on actual gameplay. Moving beyond traditional statistics, our technology will empower players and coaches to improve performance, outplay opponents, select the optimal racquet, and understand their true rating—ushering in a new era of data-driven sports intelligence.
“We’re excited to work alongside Microsoft to push the boundaries of what’s possible in sports technology,” said Chen Shachar, CEO of PlaySight. “Their participation in our generative AI research reflects a shared commitment to innovation and excellence.”
Built on Microsoft Azure, PlaySight’s platform is fully aligned with Microsoft’s vision for transformative AI applications in the cloud. This collaboration places PlaySight among a select group of innovators leading the charge in applying generative AI to real-world challenges in sports.
“PlaySight Interactive’s new Microsoft Azure OpenAI-powered SmartCourt systems are revolutionizing the way athletes and coaches approach training and performance analysis,” said Chen Sade, Cloud & AI Specialist at Microsoft. “By leveraging Azure OpenAI in Azure AI Foundry, PlaySight delivers automated video production, multi-angle replay, and real-time insights that empower athletes to enhance their skills and achieve their full potential. This collaboration exemplifies how AI technology can transform the sports industry, providing value to both professional and amateur athletes.”
With Microsoft’s support, PlaySight is changing racquet sports—where every match, swing, and decision is driven by intelligent insights.
About PlaySight
PlaySight is a global leader in AI-driven sports technology, revolutionizing how athletes train, compete, and connect with fans. PlaySight’s SmartCourt platform powers over 40 sports worldwide—including pickleball, tennis, padel, and basketball—at some of the most elite facilities. By automating video production, live streaming, and performance analytics, PlaySight enhances athlete development and fan engagement, pushing the boundaries of both sports entertainment and performance.
